Course curriculum

  • 1

    PRE-GAME - Introduction

    • Read This FIRST

    • Welcome From David

    • Who is Your Instructor / Why Listen to Me?

    • Why a Playbook?

    • Why Did You Get Into Business?
  • 2

    WEEK 1 - How Do I Work ON My Business?

    • 6 Ways to Grow Your Service Business

    • Work ON your Business (E-Myth Style)

    • Getting Your Mindset Right

    • M-A-P-S in Your Home Service Business

    • Staying in Your Lane as an Entrepreneur

    • Work/Life Balance as an Entrepreneur

    • 3 Reasons Why I Love Entrepreneurship
  • 3

    WEEK 2 - How Do I Structure My Business?

    • Getting the Culture Right

    • What's a Vision For?

    • How to Present a Vision to Your Team

    • How to Create Core Values

    • Organizational Chart Walkthrough

    • 5 Stages of a Service Business

    • Organizational Chart Example

    • 2 Key Managers to Run Your Service Business
  • 4

    WEEK 3 - How Do I Make More Profit?

    • Financial Introduction

    • Walkthrough of Financial Budget

    • Walkthrough KPI Tracker

    • How Important is Premium Pricing?

    • Pricing Sheet - Example

    • Annual + Monthly Budget Download

    • KPI Tracker Download
  • 5

    WEEK 4 - How Do I Get More Offline Leads?

    • Marketing Introduction

    • Walk Through - The Ideal Customer

    • Offline Marketing Strategies

    • Farming Neighbourhoods

    • Strategic Partnerships

    • Marketing Budget + Calendar Walkthrough

    • Marketing Calendar + Budget

    • Ideal Customer Avatar
  • 6

    WEEK 5 - How Do I get More Leads Online?

    • Online Marketing Strategies

    • 4 Ways To Get More Google Reviews

    • How Often to Post on Social Media?
  • 7

    WEEK 6 - How Do I Get The Office Organized?

    • Administration Introduction

    • Admin Presentation

    • Why You Need a CRM

    • Company Email System

    • Employment Agreement - Office Manager
  • 8

    WEEK 7 - How Do I Manage My Time Effectively?

    • Priority Management - How to Effective With Your Time

    • Personal Organization- Google Calendar Walkthrough

    • What is the Value of Your Time?

    • How to Communicate With Your Team - Slack Walkthrough

    • Outsourcing to Experts Around the Globe
  • 9

    WEEK 8 - How Do I Recruit & Hire All-Stars?

    • Recruiting & Hiring Introduction

    • Why You Need All-Stars on Your Team

    • Walkthrough - Online Application Form

    • Walkthrough - Interview Template

    • How Do You Pay Your Technicians?

    • How to Write an Effective Job Ad
  • 10

    WEEK 9 - How Do I Book More Jobs at Higher Tickets?

    • Sales Introduction

    • 7 Step Sales Process

    • 3 Reasons Why You Should Do In Person Quotes

    • 3 Ways to Decommoditize Your Business

    • Dealing with Pricing Objection - Your Price is Too High
  • 11

    WEEK 10 - How Do I Organize Production With My Technicians?

    • Operations Introduction

    • 4 Parts of an Effective Team Meeting

    • Zoom Team Meeting - An Example

    • How to Deliver an Amazing Customer Experience

    • Walkthrough - Flat Surface Cleaning

    • Process Example #2 - Interior Window Cleaning

    • Job-Site Check-List

    • Communication Flow Chart

    • Employment Agreement - Production Manager